FCC launches program to incentivize adoption of 4R Nutrient Stewardship

Jan 16, 2024

Farm Credit Canada (FCC) is excited to announce a new Sustainability Incentive Program that will support crop producers who follow Fertilizer Canada’s 4R Nutrient Stewardship program using AgExpert. The program encourages producers to adopt 4R best management practices to help protect the environment without compromising their competitiveness.

The program was announced at the Western Canadian Crop Production Show in Saskatoon, giving producers time to participate in the program as soon as the 2024 crop year.

“This program brings together the innovation, science, and expertise growers can leverage to meet the growing demand for food produced in a profitable and sustainable way,” said Justine Hendricks, FCC president and CEO. “We see an opportunity to reward FCC customers who follow Fertilizer Canada’s 4R Nutrient Stewardship Program. Streamlining the data management and verification process through AgExpert creates a simple way for producers to implement climate smart agricultural practices and create the best outcomes for their operations.”

Canada’s strength in food production relies on its adoption of digital agriculture tools and innovative sustainable solutions. This announcement showcases the progress that can be made when different groups bring their expertise together in a shared vision.

Read FCC’s full news release here.